Configure Badge Tiers and Affiliations in Shift4 Venue

Description: Learn to configure badge tiers and affiliations in Shift4 Venue to unlock member-exclusive features, enable access control, and support discounts and loyalty integrations.

Understand Badge Functionality

Badges provide exclusive benefits and access to designated areas. All signed-in users receive a badge. Each badge includes the following:

• Color-based fraud prevention: Select the badge to change its color.
• Loyalty integration: The QR code on the badge can be scanned via the Loyalty App to credit or debit virtual currency.

Note: Badge colors and functionality are configurable based on the user's tier or affiliation.

Who Can Be Assigned to a Tier or Affiliation

Only the following account types support tier and affiliation configuration:

• Ticketmaster Archtic / Team Accounts
• AXS Ticketing Accounts
• Tickets.com (TDC) Accounts
• SeatGeek Accounts

All signed-in users receive a badge. Users not assigned to a specific tier or affiliation default to a general configuration.

Configure Badge Tiers and Affiliations

Badge configurations must be submitted to Shift4 Venue for setup. Provide the following details for each account type.

Ticketmaster Archtic / Team Accounts

• TM Account Group ID (not name)
• Tier/Affiliation Name (e.g., Bronze)
• Primary Hex Color
• Secondary Hex Color
• Rank (Rank 1 is highest priority)

AXS Ticketing Accounts

• Custom Field Value ID (not name)
• Tier/Affiliation Name
• Primary Hex Color
• Secondary Hex Color
• Rank

Tickets.com (TDC) Accounts

• Patron Trait Name
• Tier/Affiliation Name
• Primary Hex Color
• Secondary Hex Color
• Rank

SeatGeek Accounts

• Client Type
• Tier/Affiliation Name
• Primary Hex Color
• Secondary Hex Color
• Rank

Signed-In Users Without a Tier or Affiliation

• Primary Hex Color
• Secondary Hex Color

Note: The badge font color is always white and does not change. Ensure primary and secondary colors maintain sufficient contrast for readability.

Use Badge Tiers in Discounts and Marketplace

Once badge tiers and affiliations are configured, use them to control discounts, promos, and Marketplace exclusivity.

Discounts and Promos

1. Go to the Discounts & Promos page in Canopy.
2. Create a new Affiliation for each tier, using the exact tier or affiliation name provided to Shift4 Venue.
   • Do not assign a Type or Subtype.
3. After creating the affiliation, configure the discount as needed.

Note: Visit Discounts & Promos in Shift4 Venue for details.

Marketplace Exclusivity

Marketplace experiences can be restricted to specific tiers or affiliations. This replaces the older season-ticket-holder exclusivity model.

Note: Visit Add Existing Marketplace Items to Events for step-by-step instructions.